Aftermarket Marketing Manager - WIX & NAPA

Country
USA
City
Gastonia
Section
Marketing
Level
Professionals
Contract type
Permanent

The Aftermarket Marketing Manager WIX & NAPA along with one direct report defines programs and communications strategies to reach goals. This role also acts as the global point person for the WIX Filters brand’s overall direction and ensures the consistent look and feel of the brand, including global strategy, brand guidelines and packaging direction.

This position can be based at our location in Gastonia, NC, or Raleigh, NC, or Fayetteville, NC.

Your challenge

  • Develop and execute annual WIX & NAPA (plus some private label programs) marketing plans and budgets based on established company objectives, and manage budget throughout the calendar year
  • Perform within budget while achieving key performance indicators
  • Build a strong working relationship with field sales professionals, NAPA headquarters contacts, distributors, and store owners
  • Drive profitable demand for brands and branded programs by evaluating market trends, our company’s product portfolio, and developing tools to educate the customer and sales team on trends that will affect current and future growth of sales and profitability
  • Develop national programs/promotions/training that support the objectives established in cooperation with Key Customer Groups and Company Management
  • Adapt national programs or develop regionalized programs in coordination with the customers who are receiving co-op or special marketing funds
  • Lead WIX & NAPA participation in industry conferences and trade shows
  • Coordinate our brand advertising activities to include brand position, strategy, sponsorships, licensing agreements, contracts, mobile marketing, and hospitality assets
  • Lead communications with NAPA Headquarters supporting a mutually agreed to marketing calendar and the related marketing/promotional programs

Your profile

Education:

  • Bachelor’s degree in Business, Marketing or other related field

Experience:

  • 7+ years’ experience in marketing and brand management, executing strategic marketing plans designed for business growth
  • 3+ years’ experience in the automotive or automotive aftermarket business

Required Skills:

  • Excellent communication skills and relationship building skills at all levels of the organization
  • Track record of developing, executing, and achieving tactical and strategic initiatives through active leadership that positively impact global business plans, operating profits, practices, policies, and procedures
  • Strong budget and project management skills
  • Must be analytical
  • Working in highly matrix organization and ability to work with cross-functional teams

Preferred Degree, Experience and Skills:

  • Experience working with advertising, media, and promotions agencies
  • Filtration sales experience, product knowledge and knowledge of customer business desired
  • Management experience
  • MBA

Are you full of ideas? Are you keen to take on responsibility and really achieve something? Then our doors are open to you. This is a company that lives out its values, gives people the freedom to use their own initiative, offers many development opportunities and many exciting projects – all of which awaits you here.