Digital Paid Media Specialist

YOUR RESPONSIBILITIES:

• Set up, manage, and optimize digital ad campaigns on Meta (Facebook & Instagram), LinkedIn, and Google Ads (Search, Display, YouTube) from initial setup to continuous improvement for the respective brands of MANN+HUMMEL, in close coordination with internal teams and external service providers. 
• Implement hands-on adjustments to campaigns, optimizing targeting, bidding, ad copy, creatives, and placements daily to achieve performance goals. 
• Monitor campaign performance metrics such as CTR, CPC, CPA, and ROAS, making real-time adjustments for maximization of results. 
• Conduct A/B testing on various campaign elements to refine strategies and improve performance. 
• Take full ownership of campaign execution ensuring daily management and constant optimization. 
• Analyze and report on campaign performance providing actionable insights and recommendations for ongoing improvements. 
• Manage budgets effectively ensuring optimal allocation of resources to maximize return on investment. 
• Ensure compliance with platform policies and maintain high-quality standards for all campaigns. 
• Collaborate with internal teams (creative, content, brand, marketing) to ensure campaigns align with broader marketing objectives of respective brands of MANN+HUMMEL
• Ensuring compliance with the global paid media infrastructure, guidelines, governance, and standards for executing campaigns across business units and regions. 

YOUR PROFILE:

• Education: Bachelor’s Degree in Marketing, Communications, or a related field. Certifications from Meta Blueprint, LinkedIn Marketing Labs, and Google Ads Academy are preferred.  
• Experience: Proven experience in hands-on campaign setup and optimization across Meta, LinkedIn, and Google Ads. Ideally gained within a globally operating B2B company. Strong proficiency with ad platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. Solid knowledge of how to bring a brand strategy to life through paid media communication. Experience with content management systems (e.g., AEM), web analytics, and media tools (e.g., Sprinklr), as well as basic knowledge of Adobe Photoshop.
• Required skills: Analytical skills with a proven ability to use data-driven insights to make campaign adjustments. Familiarity with A/B testing, retargeting, and audience segmentation strategies. Proficiency in Microsoft Office and general computer skills. 
• Languages: Fluent in English (C1+), knowledge of German is a great advantage 
• Competencies: Excellent communication, presentation, and analytical skills, self-starter with strong motivation and goal-oriented mindset, strong organizational and multitasking abilities, team player with the ability to work independently and collaboratively 

WE OFFER:

• Work that is meaningful and has a real, positive impact on the sustainability of the planet through products we develop and manufacture
• Opportunity to work partially from home
• Attractive salary based on your experience plus yearly bonus
• 6 weeks of vacation
• 13 200 CZK net per year for Cafeteria
• Meal vouchers of 150 CZK/months (Brno) or canteen (Nová Ves)
• Pension Insurance contribution 2,6 %
• Other interesting benefits (up to 4.750 CZK per year as contribution for public transportation in Brno, etc.)
• Pleasant working environment: coffee and a wide range of tea, relax room / work out zone
• Healthy company culture – we employ smart people who are responsible, trustworthy and make use of our support to do their job well
• A real opportunity for career growth and possibility to learn from experienced colleagues
• Internal and external trainings, LinkedIn Learning

Please note that relocation assistance is not available for this position. Applicants must be eligible to work in the Czech Republic.