Marketing Specialist

Contract type

Your challenge

  • Responsible for handling the development and execution of Purar marketing activities
  • Promote Purar products on targeted online platforms e.g. Tmall, JD,Website, etc.
  • Manage existing and develop new digital platforms e.g. WeChat,Weibo, SEO, Facebook, YouTube, etc.
  • Design and carry out creative social campaigns to drive followers growth, convert followers into brand advocates, and estimate return on investment (ROI) for each channel.
  • Optimize budget spend by marketing channel based on ROI.
  • Develop market and competition analysis including competitor activity, key trends, data analysis and prediction, provide identification of best practices
  • Lead the planning and execution of marketing event, including execution and on-site support of promotions, brand marketing and PR
  • Manage content for eCommerce and social media platforms
  • Coordinate work with external marketing agencies
  • Create and manage calendar for marketing activities
  • Management of marketing budget
  • Create a brand vision and image for Purar

Your profile

  • University degree in marketing, communication or related fields
  • Minimum 3 years’ experience in B2C e-commerce, possess experience in fashion filed is a plus
  • Good knowledge of current digital marketing tools and strategies, keen interest in the latest trends e.g. KOL, Popup stores and so on.
  • Possess working knowledge of HTML, SEO, SEM, ad serving tools is preferred
  • Strong analytical skills and data-driven thinking
  • Experience in agile or scrum methodology is preferred
  • Fluent in oral and written English, mandarin is a plus
  • Entrepreneurship, creativity and problem solving
  • Team player
  • Prior experience in a start-up environment may be advantageous

Are you full of ideas? Are you keen to take on responsibility and really achieve something? Then our doors are open to you. This is a company that lives out its values, gives people the freedom to use their own initiative, offers many development opportunities and many exciting projects – all of which awaits you here.


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