MANN-FILTER uses Content Platform for Customer Support
- First filter manufacturer in Europe to offer this service
- Digital product information for sales support
- Latest content bundled centrally and generated in multiple languages
Ludwigsburg, July 29, 2020 – Filtration expert MANN+HUMMEL is now using the loadbee product content platform to provide its customers with detailed, bundled information on the products of the premium brand MANN-FILTER. MANN-FILTER, the global filter brand in the Automotive Aftermarket business, offers dealers an enhanced range of marketing instruments for making comprehensive digital product content available for sales support at any time.
Text files, videos, images and graphics are provided in their final layout on the platform in a way that is both emotionally appealing and convincing. From here they are displayed directly on the sales pages of all trade partners that have activated the loadbee add-on in their shop. "This means that our customers can supplement their own data with additional MANN-FILTER product information," explains Simon Frick, Vice President Sales IAM Europe at MANN+HUMMEL. "The material is already available on the platform for various product groups such as FreciousPlus, CUK and oil filters. Other products will follow. All data is bundled at a central location.
Changes are made in real time so that the latest information is always displayed for our trade partners," says Frick. Dealers connected to the loadbee tool can provide their customers with sales-promoting, target-group appropriate MANN-FILTER information. The material is available in German, English, French, Italian as well as Spanish and can therefore be used internationally.
With the implementation of the loadbee product content platform, MANN+HUMMEL has become the first filter manufacturer in Europe to offer its customers this service.